Clearly the world is changing and a new normal as being created. The use of social media has been identified as a new normal cultural factor in recruiting people, but basic techniques can still work.
To achieve this, use your various social media tools not just to post messages and photos but to create excitement about your organization, develop a team that will share your messages and then them to be shared again. Solicit and constantly look for ways to get people to like and visit your site(s) for information. This is more entertaining and visual oriented than traditional techniques.
Use your sites for
Use social media and electronic communication techniques (as well as posters and mailers) to:
Today’s volunteer is constantly looking at how the service can help them — so tell them. They can learn or practice skills and knowledge about plumbing, electrical, HVAC, construction and every other trade or management task. There is NO better learning ground for life, than that of a volunteer fire and EMS provider. This is the biggest selling point of all, regardless of where or how you promote it.
*Photo provided by ATFD17.com