We have been discussing the expanded use of social media techniques to recruit and retain fire and EMS personnel, but with any social media platform, there are a number of benefits and challenges and it is important to know them as you select a media platform for your efforts.
This starts with understanding why you need an official social media presence regardless of the size or location of your organization. There are a number of reasons to have this on-line presence that includes the following.
There are some challenges as well, starting with security, legal liability and those who are not fans of your organization. Don’t be frightened or use this as an excuse. Key to the challenges include the following.
Knowing these values and challenges will help you understand the effectiveness of having on on-line presence and what to include
* Photo courtesy of 67fire.com